FOR its campaign with Beyoncé next year, Pepsi doesn’t just want to sign up the telegenic pop star for another TV commercial. It also wants to get into the Beyoncé business.

In an expansion of the recent marketing experiments that have brought PepsiCo ever closer to the music industry, the company has embarked on a hybrid project with Beyoncé that will include standard advertising like commercials as well as a multimillion-dollar fund to support the singer’s chosen creative projects.

“Pepsi embraces creativity and understands that artists evolve,” Beyoncé said in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”

The campaign will coincide with a blitz of promotion for her next album, which has no title or release date so far but is expected in 2013. Sometime after she performs at the Super Bowl halftime show on Feb. 3 (also sponsored by Pepsi), Beyoncé will appear in a new TV ad — her fifth for the soft drink since 2002 — and her face will be on a limited-edition line of soda cans.

The less conventional aspects of the deal are meant as collaborative projects that indulge Beyoncé’s creative whims, and might well have no explicit connection to Pepsi products. They are still at the brainstorm stage, but could include live events, videos, “a cool photo shoot” or almost anything else, said Lee Anne Callahan-Longo, the general manager of Parkwood Entertainment, Beyoncé’s company. Read the rest of this entry »

Beyonce Knowles is ready for her close up. The actress-singer-icon is the focus of a new documentary that will air on HBO in 2013. In a twist, Beyonce will direct the film herself.

“Everybody knows Beyoncé’s music, but few know Beyoncé the person,” said Michael Lombardo, HBO president of programming, in a statement about the film. “Along with electrifying footage of Beyoncé onstage, this unique special looks beyond the glamour to reveal a vibrant, vulnerable, unforgettable woman.”

If this sounds familiar, that’s because the Beyonce documentary was first reported by The Los Angeles Times back in August. At the time, Beyonce and her representatives were reportedly shopping the film to studios around Hollywood; it appears they landed on HBO because of Beyonce’s own taste.

“HBO has a history of pushing every boundary with class and authenticity,” said Beyonce in a statement. “Some of my favorite shows are on HBO, so I am excited that my film will be part of its bold programming. This film was so personal to me, it had to have the right home.”

As the Los Angeles Times noted, the film will mix “concert footage with confessional interview.” According to the press release from HBO, parts of the untitled film were even shot on Beyonce’s laptop. Per the release, Beyonce “reflects on the realities of celebrity, the refuge she finds onstage and the transcendent joy of becoming a mother last year.”

The documentary is set to air on HBO on Feb. 16, 2013.

One can’t deny that Beyoncé knows how to choose her collaborators. She’s worked with The-Dream, Frank Ocean, Shakira, husband, Jay-Z, and now Miguel.

The singer-songwriter, who recently worked with Alicia Keys on “Kaleidsocope Dream” track, “Where’s the Fun in Forever,” teams up with King B.

Earlier that night (Tues. Oct. 30), Miguel shared a photo on instagram of himself and Bey’ at a studio session. “… woah. creating for Virog’s all weekend,” Miguel tweeted.

There aren’t details as to whose project we can expect to hear the magic their creating. I’m crossing my fingers and toes it’s for an upcoming full-length of Bey’s.

Wouldn’t it be amazing if Bey’ debuted a MIguel-assisted song during Super Bowl?

Credit: Billboard

Beyoncé Knowles has donned many guises in her entertainment career — musical superstar, fashion icon, actress.

Now she’s looking to add a rather different notch: documentary director.

Knowles and her representatives at agency ICM have in recent weeks been shopping a nonfiction film to Hollywood studios about the celebrity’s life and career.

According to a person familiar with the package who was not authorized to talk about it publicly, the movie is as a mix of music and personal study, blending concert footage with confessional interview. Knowles not only stars in the project but is directing it, and will also serve as a producer. About 20 minutes of footage has been shown to distributors.

A representative at Knowles’ agency did not immediately reply to a request for comment.

Knowles certainly would have a lot to discuss in the doc. In the last 18 months, she’s released a top-selling album (“4”), split from her longtime manager (her father), and had a baby, Blue Ivy Carter, with husband Jay-Z, among other noteworthy events. Read the rest of this entry »

Beyonce will star as Queen Tara in the upcoming 3D animated movie titled ‘Epic’. The film will also start voices from Josh Hutcherson, Colin Farrell & Pitbull! The movie is scheduled to be released on May 24, 2013.

20th Century Fox Animation and Blue Sky Studios have set its voice cast for Epic, the new 3D CG-animated film by the makers of Ice Age and Rio. The film, which had been developed under the title Leafmen, will star Beyonce Knowles as Queen Tara, Colin Farrell as Ronin, The Hunger Games‘ Josh Hutcherson as Nod, Amanda Seyfried as Mary Katherine, Johnny Knoxville as Mandrake, Aziz Ansari as Mub, rapper Pitbull as Bufo, Jason Sudeikis as Bomba, and Aerosmith and American Idol frontman Steven Tyler as Nim Galuu. Blake Anderson and Judah Friedlander are also in the cast.

The film is directed by Ice Age helmer Chris Wedge, with Lori Forte and Jerry Davis producing. It is described as a battle deep in the forest between the forces of good and evil. When a teenaged girl finds herself magically transported into this secret universe, she must band together with a rag-tag team of fun and whimsical characters to save that world, which in turn saves the real world. Epic will be released May 24, 2013.

This becomes the first movie project for Beyonce since she took time off for maternity leave. She is also attached to star in the Clint Eastwood-directed remake of A Star Is Born for Warner Bros.

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