Beyoncé made her third appearance at London’s O2 Arena last night (Wednesday 1 May) on the UK leg of her 46 date Mrs Carter World Tour. Justifiably, this is the hottest ticket in town, and MTV were more than content to behold the beautiful Queen B.
Feeling: Before Mrs Jay Z made her grand entrance, her two current campaigns for H&M and Pepsi were played, as well as an advert for ‘Chime For Change’. If in any doubt, the audience were made aware that they were about to witness a global brand, human mannequin and living legend.
The Look: Each of Beyoncé’s outfits were showstopping, with designers such as Pucci, Julien Macdonald and Dsquared2 all contributing to her looks. The standout design was a sheer red floor length gown that she wore for the track Freakum Dress, with her dancers wearing the same dress but in alternate rainbow colours. (Continue reading… )