International superstar Beyoncé is the new face of the 2013 H&M Summer Campaign. Take a look to see what happened behind the scenes when making the campaign film directed by Jonas Åkerlund!

To see the H&M Summer campaign film, please have a look here: http://bit.ly/11jWH5m

Its finally here! Check out Beyoncé’s new H&M commercial featuring “Standing On The Sun” as promised.

Check out some photos from the H&M shoot which stars Beyoncé as Mrs. Carter!

Update: We have replaced the Medium Quality photos with the High Quality photos!

Yesterday(April 13) Beyonce was spotted arriving at the airport in Belgrade, Serbia.

She’s in the city to launch ‘The Mrs. Carter Show’ world tour at the Kombank Arena tomorrow night.

In other Bey news, H&M is gearing up to release there advertisements for there campaign which stars Beyonce as Mrs. Carter! Click here to check out some behind the scenes photos.

It’s still wintry in Sweden, but that country’s most famous retailer, H&M, tapped Beyoncé to heat up its summer advertising push. The recording artist is to appear in television commercials, print ads and billboards – and she also had a hand in designing looks in the collection.

“They are full of her own personal style,” said Ann-Sofie Johansson, head of design at H&M. Items include what’s described as “the perfect body-con dress,” a beach gown slashed to the thigh, high-waist shorts and a sleeveless shirt. In one of the ad images, Beyoncé wears a tie-dye bikini from the H&M for Water range, with a quarter of sales donated to the WaterAid charity.

Inez van Lamsweerde and Vinoodh Matadin lensed the print spots in Nassau, Bahamas, while the commercial was directed by Jonas Åkerlund and features a new Beyoncé track, “Standing on the Sun.” “It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial,” Beyoncé commented.

The print and outdoor ads read, “Beyoncé as Mrs. Carter in H&M,” referencing the title of her upcoming world tour, with the collection available in stores and online starting in May.

Source: wwd.com