With Pepsi and Beyonce reuniting for a $50 million, multi-year branding deal and creative partnership beginning in 2013, what’s next for one of the music industry’s most powerful, active brand partners? According to Frank Cooper, PepsiCo’s global chief marketing officer, more collaborations with all levels of the songwriting process are in the works to make Pepsi an important, integrated part of the music ecosystem.
We’re still in the idea-development phase, but the types of things we’re talking about are creating original episodic content together. Where Beyonce may be in front of the camera but may be behind the camera. We’re talking about for live events where we might play a role in creating additional engagement experiences for fans using technology or building interactions with fans that we think we can contribute from the Pepsi side. And then of course we’re thinking about collaborating on events together, live events that we think can be an interesting way to display something Beyonce wants to do and something we want to do.
Stuart Weitzman was awarded The Lifetime Achievement Award for his many successful years as a luxury shoe designer by Footwear news tonightin a ceremony held at The MOMA in New York City. Among his many fans/clients around the world is Beyoncé Knowles, who taped a special video ‘Shout Out Tribute’ for the occasion. Weitzman and Beyoncé have collaborated together for years on her performance shoes, so it made the celebratory evening quite special for the designer.
“Hurricane Sandy” was a tropical cyclone that devastated portions of the Caribbean, Mid-Atlantic and Northeastern United States that ended just last week (October 31). So many were effected by this tragedy so Beyonce took to her website to list Ten ways we (The People) can help the victims of “Sandy”. To get the list of way’s to help just Read the rest of this entry »
Beyonce was seen sitting pretty last evening(November 3) along side husband Jay-z at the Barclays Center for the game between the Brooklyn Nets and the Toronto Raptors. Check out our gallery for photos, More will be added ASAP.
Clint Eastwood’s going to have to find another dream girl.
Beyoncé confirmed that she will no longer be starring in the latest remake of A Star Is Born being directed by the recently controversial two-time Oscar winner.
“I was looking forward to the production of A Star Is Born and the opportunity to work with Clint Eastwood,” the Grammy winner said in a statement to E! News. “For months we tried to coordinate our schedules to bring this remake to life but it was just not possible. Hopefully in the future we will get a chance to work together.”
Call it ladies night: Beyonce and Carole King are joining Oprah Winfrey and Alicia Keys at Keys’ annual Black Ball event.
Beyonce and King will perform at the fundraising gala for Keys’ charity Keep a Child Alive on Nov. 1 at New York’s Hammerstein Ballroom. The night will honor Winfrey and Beninese singer Angélique Kidjo for their philanthropic efforts. Keys, Kidjo and rock group Alabama Shakes will also perform. Whoopi Goldberg will be the night’s emcee.
In a statement Keys says King has “blazed the trail for women in the music industry,” adding about the rest of the line-up: “women will be rocking the house this year.”
Keep a Child Alive assists people affected by HIV/AIDS in Africa and India. The R&B singer launched it in 2003.
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Album: B'Day (20th Anniversary) Release Date: September 4, 2026
