Beyoncé launches her new perfume Rise in February of 2014. The concept that lies behind the creation of this fragrance was inspired by Beyonce’s on-stage persona, as well as by “female empowerment and finding the inner strength that makes women so beautiful”. The fragrance is supposedly more intimate and more natural than the previous ones, inspired by the works of singer’s favorite poet Maya Angelou.

Top notes: apricot, bergamot, basil
Heart: Golden Symphony orchid, jasmine, freesia
Base: cashmere, vetiver, woods, musk

The fragrance is available as 15, 30 and 50 ml Eau de Parfum with an accompanying collection for body care.

We added to the gallery the fragrance design image and the new ads outtake. Enjoy it! Also, be prepared to buy her new Fragrance ‘Rise’ at Beyoncé

– 2014 Advertisements: ‘Rise’ Parfums by Beyoncé