NetBase, the Social Intelligence Company, today announced the release of the latest Brand Passion Index (BPI), this month analyzing the seven celebrity spokespeople representing six consumer brands. Powered by the Insight Composer, the Index surfaced the behaviors, emotions and opinions from social media about the following commercial endorsements: Jessica Simpson for Weight Watchers, Jennifer Hudson for Weight Watchers,...
This week marks the start of Beyoncé's sold-out Mrs. Carter Show World Tour, but it's not the only thing the superstar launches this season. She's also got a huge campaign for H&M, shot in the Bahamas and featuring her new song, "Standing on the Sun," available on hm.com this May.
One special piece Beyoncé models in the ads? A tie-dye...
Check out some photos from the H&M shoot which stars Beyoncé as Mrs. Carter!
Update: We have replaced the Medium Quality photos with the High Quality photos!
Take a look behind the scenes of the new Pepsi Live For Now "Mirrors" commercial, starring Beyoncé.
[youtube https://www.youtube.com/watch?v=RXEXiKvBO5I?feature=player_detailpage&w=440&h=260]
- Beyoncé and Pepsi take the ultimate trip down memory lane, only to realize the excitement of the moment is NOW in a new global advertising campaign unveiled today. The creative collaboration, mutually developed by Beyoncé and Pepsi as part of the previously announced global partnership, will debut at 9:00am EDT/2:00pm GMT in a special digital premiere on...
Watch Beyoncé create a fresh, never-before-seen dance routine as she Lives For Now. Get Pepsi news and update on Beyoncé at Pepsi.com/.
[youtube https://www.youtube.com/watch?v=_2smYVl0zrk?feature=player_detailpage]
Update: Make sure you head over to Beyonce's Official tumblr to see a few behind the scenes photos. Also "Grown Woman" (which is the new song played on the background) is said to make its debut to...
It’s still wintry in Sweden, but that country’s most famous retailer, H&M, tapped Beyoncé to heat up its summer advertising push. The recording artist is to appear in television commercials, print ads and billboards - and she also had a hand in designing looks in the collection.
“They are full of her own personal style,” said Ann-Sofie Johansson, head of...