Watch Beyoncé create a fresh, never-before-seen dance routine as she Lives For Now. Get Pepsi news and update on Beyoncé at Pepsi.com/.

Update: Make sure you head over to Beyonce’s Official tumblr to see a few behind the scenes photos. Also “Grown Woman” (which is the new song played on the background) is said to make its debut to iTunes on Monday (April 8)

It’s still wintry in Sweden, but that country’s most famous retailer, H&M, tapped Beyoncé to heat up its summer advertising push. The recording artist is to appear in television commercials, print ads and billboards – and she also had a hand in designing looks in the collection.

“They are full of her own personal style,” said Ann-Sofie Johansson, head of design at H&M. Items include what’s described as “the perfect body-con dress,” a beach gown slashed to the thigh, high-waist shorts and a sleeveless shirt. In one of the ad images, Beyoncé wears a tie-dye bikini from the H&M for Water range, with a quarter of sales donated to the WaterAid charity.

Inez van Lamsweerde and Vinoodh Matadin lensed the print spots in Nassau, Bahamas, while the commercial was directed by Jonas Åkerlund and features a new Beyoncé track, “Standing on the Sun.” “It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial,” Beyoncé commented.

The print and outdoor ads read, “Beyoncé as Mrs. Carter in H&M,” referencing the title of her upcoming world tour, with the collection available in stores and online starting in May.

Source: wwd.com

– Pepsi has released another promotional photo of a very bright Beyonce! Click the picture below to see the bigger version.

– Last weekend was All Star weekend and the Carters were in Beyonce’s Hometown to enjoy the Celeb filled weekend. The twosome were spotted at the Ball So Hard 2 Bash with a slew of other celebs sponsored by Crown Royal Black, Ciroc and Bridge Intelligence Group.

– Beyonce has added more tour dates to “The Mrs.Carter Show” World tour:

For ticket sale dates & more info login to The BeyHive Blog and visit the VIP section.

The new House of Dereon promotional photos for the fall collection were released earlier today! The Ad’s Feature None other then Beyonce Rocking leopard skirts, wide brim hats & More. Click The Image Above to Check Out The Photo’s & be sure to visit HouseOfDereon.com For More Information

We’re still got a lot of pictures to add to our gallery but for starters we’re releasing more outtakes from L’Oreal Color Riche campaign.

For personal use only!