Beyoncé is back letting everyone know that she is ‘worth it’ with her brand new commercial for L’Oreal Paris Infallible Never Fail Stars Collection Lipcolour! the commercial features ‘Standing On The Sun’ as the background music. check out the first look below and order your Lipcolour by clicking here.
First Look: Beyoncé’s New L’Oreal Commercial
Sneak Peek: Beyoncé’s H&M Commercial
Beyoncé/Pepsi Most Talked About Celebrity Endorsement
NetBase, the Social Intelligence Company, today announced the release of the latest Brand Passion Index (BPI), this month analyzing the seven celebrity spokespeople representing six consumer brands. Powered by the Insight Composer, the Index surfaced the behaviors, emotions and opinions from social media about the following commercial endorsements: Jessica Simpson for Weight Watchers, Jennifer Hudson for Weight Watchers, Beyoncé for Pepsi, Brad Pitt for Chanel No. 5, Ashton Kutcher for Nikon, William Shatner for Priceline, and Jennifer Aniston for Smartwater.
The BPI analyzing advertisements and their celebrity spokespeople found that consumers continued to ridicule the awkward monologue in Brad Pitt’s debut ad for Chanel No. 5, and buzzed about Beyoncé’s vivacious Pepsi ad from the Oscars. Online consumers chatted most about Beyoncé, generating 47 percent of the overall conversation about the seven spokespeople, and also had the highest Passion Intensity score (76) and a mid-range Net Sentiment score (29). Conversations about the performer’s endorsement of Pepsi (70 percent positive) revealed that online consumers not only love the pairing of Pepsi and Beyoncé, but also the commercials and print ads.
Read what consumers are saying about Beyoncé and Pepsi:
Pepsi commercials now with Beyonce might be my favorite commercials. #Yess #goddess
Beyoncé Discusses New H&M Campaign
This week marks the start of Beyoncé’s sold-out Mrs. Carter Show World Tour, but it’s not the only thing the superstar launches this season. She’s also got a huge campaign for H&M, shot in the Bahamas and featuring her new song, “Standing on the Sun,” available on hm.com this May.
One special piece Beyoncé models in the ads? A tie-dye bikini that’s part of the H&M for Water collection, which donates 25% of sales to the international charity WaterAid.
Despite her busy (and oh-so-fabulous) life, Beyoncé told ELLE.com about her newest campaign. There are also two exclusive behind-the-scenes images from the fashion shoot, where legendary photographers Inez & Vinoodh and filmmaker Jonas Åkerlund collaborated with the pop star. Click the link to Read the rest of this entry »
PHOTOS: Beyoncé as Mrs. Carter in H&M
Pepsi: Beyoncé “Mirrors” Behind The Scenes Official Video
Take a look behind the scenes of the new Pepsi Live For Now “Mirrors” commercial, starring Beyoncé.
Press Release: Beyoncé’s new “Mirrors” Pepsi Commercial!

[White Plains, NY 2013] – Beyoncé and Pepsi take the ultimate trip down memory lane, only to realize the excitement of the moment is NOW in a new global advertising campaign unveiled today. The creative collaboration, mutually developed by Beyoncé and Pepsi as part of the previously announced global partnership, will debut at 9:00am EDT/2:00pm GMT in a special digital premiere on www.youtube.com/pepsi, followed by airings in more than 70 countries worldwide beginning on April 4th. The spot, which will be seen by more than a billion people, also features “Grown Woman,” an infectious new track from Beyoncé. Read the rest of this entry »










