February 18, 2015

In 2013, Beyonce shot commercial and ads for L’Oreal’s Feria & Infallible campaigns. We have added some exclusive outtakes from the shoots’ set. Make sure you check them out in the gallery.

Due to the disdain of the BeyHive, we have removed the photos. We don’t want to cause any drama, nor do we wish to start fan wars. Some of the things we have seen posted were just horrible, and we don’t want any parts of it. We were just posting the photos to share the fact that our queen is naturally beautiful, at the same time she is just a regular woman.

In case you forgot…

January 16, 2014

The ‘Rise’ Fragrance by BeyoncĂ© Parfums is coming really soon. Check out the amazing commercial for it:

Just in case you didn’t see much about this frangrance, click here to see all the ‘Rise’ informations and the photoshoot.

January 13, 2014

BeyoncĂ© launches her new perfume Rise in February of 2014. The concept that lies behind the creation of this fragrance was inspired by Beyonce’s on-stage persona, as well as by “female empowerment and finding the inner strength that makes women so beautiful”. The fragrance is supposedly more intimate and more natural than the previous ones, inspired by the works of singer’s favorite poet Maya Angelou.

Top notes: apricot, bergamot, basil
Heart: Golden Symphony orchid, jasmine, freesia
Base: cashmere, vetiver, woods, musk

The fragrance is available as 15, 30 and 50 ml Eau de Parfum with an accompanying collection for body care.

We added to the gallery the fragrance design image and the new ads outtake. Enjoy it! Also, be prepared to buy her new Fragrance ‘Rise’ at BeyoncĂ©Parfums.com.

– 2014 Advertisements: ‘Rise’ Parfums by BeyoncĂ©

August 22, 2013

PepsiCo Beverages Italy, has selected Rexam’s FUSION aluminium bottle as its pack of choice for their limited edition Pepsi Beyoncé bottle. Chosen for its stand out shape and the graphic potential available from Rexam’s high definition printing, the FUSION aluminium bottle encapsulates the global partnership between PepsiCo and Beyoncé, and Pepsi’s close association with the dynamic music world.

Barbara Saba, CSD Marketing and Engagement Channel Manager for PepsiCo Beverages Italy, says, “We work collaboratively with Rexam to develop creative solutions that not only support our products from a technical perspective, but add value to our marketing messaging. The can and in particular the FUSION aluminium bottle is so much more than Pepsi packaging, it communicates our brand vision to the end consumer.”

Produced at Rexam’s Ejpovice plant in the Czech Republic, the limited edition Pepsi Beyoncé bottle is printed with the distinctive PepsiCo colours red and blue on a silver background and uses the aluminium substrate of the bottle to striking effect. It will be distributed in the Italian HoReCa channel until December 2013.

June 08, 2013


Just a few minutes ago BeyoncĂ© uploaded her official brand new commercial for L’Oreal Infallible to YouTube which features the song ‘Standing On The Sun’. Check out bey serving nothing but greatness below:

Update: The video was removed from BeyoncĂ©’s official YouTube page.

June 05, 2013


Take a look at the brand new promotional ad photo that Beyonce is staring in for L’Oreal Infallible! To see the first video for the commercial click here.

June 04, 2013

BeyoncĂ© is back letting everyone know that she is ‘worth it’ with her brand new commercial for L’Oreal Paris Infallible Never Fail Stars Collection Lipcolour! the commercial features ‘Standing On The Sun’ as the background music. check out the first look below and order your Lipcolour by clicking here.

The Beyonce World » Advertising